FP&A ≠ Finance

Most finance teams miss the bigger picture.

They focus on:
❌ Past expenses
❌ Budget variances
❌ Closing the books

But great FP&A teams do way more than that.

We connect finance to strategy across every function:

Operations → Where inefficiencies are costing the business.
Tech → What’s possible with the company’s infrastructure.
Customer Success → How churn impacts LTV & revenue.
Product → When new features launch & their impact.
Marketing → How ad spend turns into real growth.
HR → The cost of hiring vs. retention trade-offs.
Sales → What quotas are actually achievable.

If you don’t understand these, you’re not in FP&A.
You’re just tracking numbers.

Here’s how FP&A really drives strategy:

P&L → How every department impacts profitability.
Balance Sheet → Can the company sustain operations?
Cash Flow → Will we have enough to keep scaling?

FP&A isn’t finance...it’s the CEO’s secret weapon.