9 Ratios Every Fractional CFO Monitors

Entrepreneurs, you’re tracking the wrong metrics.

Last year, not monitoring key ratios cost one of my clients $75K.

→ Ignored Burn Rate led to a cash flow crisis during a downturn.
→ Miscalculated CAC meant overspending on unprofitable channels.
→ Lack of Revenue Growth insights delayed expansion by 6 months.

The truth is, data is your decision-making superpower.

But only if you track the right metrics for your stage and goals.

Here are the 9 ratios every Fractional CFO swears by:

Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Revenue Growth Rate
Debt-to-Equity Ratio
Cash Flow Runway
Gross Profit Margin
Budget vs. Actuals
Burn Rate
EBITDA

These aren’t just numbers - they’re answers.

Are you ready to decode your business story?

PS: Which metric do you rely on the most? Let me know.