B2B SaaS + Marketplace Financial Model

€449

You're Running Two Complex Businesses. Your Financial Model Shouldn't Be Duct-Taped Together.

Your company generates revenue two ways:

SaaS subscriptions with monthly recurring revenue, churn, expansions, and cohorts
Marketplace transactions with GMV, take rates, supply/demand dynamics, and transaction fees

And you're trying to manage both with separate spreadsheets that don't talk to each other.

Your SaaS metrics live in one place. Marketplace data in another. Consolidated financials? You're manually combining them every month, praying the formulas are right.

When investors ask about unit economics, you're showing them two different stories. When your board wants to know where to invest next, you're guessing because you can't compare SaaS vs marketplace profitability accurately.

This ends today.

The First (And Only) Integrated SaaS + Marketplace Financial Model

This isn't a generic template with blank cells. It's not two separate models awkwardly stapled together.

It's the only professional-grade financial model purpose-built for companies running both SaaS and marketplace business models simultaneously.

Every formula understands your dual revenue streams. Every metric accounts for the different economics. Every analysis shows you the complete picture.

Built by a fractional CFO who's helped hybrid businesses scale to €100M ARR.

What's Inside:

🎯 Dual Revenue Stream Architecture

Properly model both business lines with correct accounting for each

SaaS revenue tracking - Subscriptions, MRR, ARR with proper recognition
Marketplace revenue modeling - Transaction-based revenue with appropriate treatment
Combined P&L - Unified financial statements that roll up both models correctly
Separate unit economics - Different metrics for different business models
Resource allocation tracking - See exactly what you're investing in each line

📊 Comprehensive Budget Templates

Plan and forecast both business lines with integrated headcount planning

SaaS budget framework - Monthly recurring revenue projections with growth assumptions
Marketplace budget structure - Transaction volume, GMV, and take rate modeling
Headcount planning - Allocate team resources across SaaS and marketplace functions
Cost center mapping - Track expenses by business line for accurate contribution margin
Growth stage modeling - Different assumptions for seed, Series A, B, C stages

📈 Advanced Cohort Analysis

Track customer behavior across both business models

Logo cohort tracking - New customer acquisition by month and retention patterns
MRR cohort analysis - Revenue retention and expansion by cohort
Marketplace cohort metrics - Transaction frequency and buyer lifetime value
Churn modeling - Separate churn logic for SaaS subscriptions vs marketplace users
Retention curves - Visual analysis of customer behavior over time
Cross-model insights - See how SaaS customers behave in marketplace and vice versa

💰 Churn, Upsell & Downsell Engine

Model customer movement with sophisticated retention economics

Gross churn tracking - Customer and revenue churn by segment
Net revenue retention - Account for expansions, contractions, and renewals
Upsell modeling - Forecast plan upgrades and feature adoption
Downsell assumptions - Model plan downgrades realistically
Reactivation scenarios - Account for churned customers returning
Built-in formulas - All churn calculations automatic based on your inputs

🎨 Combined Financials Dashboard

See your entire business at a glance with visual reports

Unified revenue view - SaaS + Marketplace revenue in one dashboard
Consolidated P&L - Complete profit & loss across both business lines
Contribution margin analysis - See profitability by revenue stream
Visual charts and graphs - Trends, growth rates, and KPI performance
Executive summary - One-page snapshot for board meetings
Drill-down capability - Click into details for each business line

📉 Actuals vs Budget Variance Analysis

Never miss a beat with comprehensive variance tracking

Monthly variance reporting - Actual vs budget for every line item
Variance percentage calculations - Automatic % deviation tracking
Trend analysis - Spot patterns in over/under performance
Commentary sections - Document reasons for variances
Year-to-date tracking - Cumulative performance vs annual budget
Forecast accuracy - Learn from past predictions to improve future ones

💎 Complete SaaS Metrics Suite

Every metric investors expect to see, calculated automatically

ARR (Annual Recurring Revenue) - Total and by customer segment
MRR (Monthly Recurring Revenue) - With growth rate tracking
CAC (Customer Acquisition Cost) - By channel and customer type
LTV (Lifetime Value) - By cohort with churn assumptions
LTV:CAC Ratio - Unit economics efficiency
Magic Number - Sales efficiency metric
Payback Period - Months to recover acquisition costs
Net Revenue Retention - Expansion and contraction tracking
Gross Margin - By product and overall
Rule of 40 - Growth + profitability balance

🏪 Marketplace-Specific Metrics

Track the unique economics of your transaction business

GMV (Gross Merchandise Value) - Total transaction volume
Take Rate - Your percentage of GMV
Net Revenue - After refunds, chargebacks, credits
Transaction Volume - Number of completed transactions
Average Transaction Size - Trends over time
Supply vs Demand Balance - Track both sides of marketplace
Activation Rates - New user conversion to first transaction
Frequency Metrics - Transactions per active user

💸 Cash Flow, Runway & Burn Analysis

Never run out of cash with comprehensive forecasting

Monthly cash flow statements - Sources and uses of cash
Runway calculation - Months until you need to raise or break even
Burn rate tracking - Net burn with trend analysis
Growth-stage scenarios - Different burn profiles for different stages
Fundraising planning - Model when and how much to raise
Break-even analysis - Path to profitability by business line
Working capital tracking - AR, AP, and inventory (if applicable)

📋 Bookings & Billings Tracking

Proper revenue recognition for SaaS and marketplace

Bookings - New contract value signed
Billings - Actual invoicing and collection
Revenue recognition - Proper accounting for both models
Deferred revenue - Track prepaid subscriptions
Collections tracking - AR aging and payment terms

Built for Hybrid Business Operators

This Model Is Perfect For:

✓ SaaS platforms with app marketplaces (like Shopify, Salesforce)
✓ Marketplaces with SaaS subscription tiers (like Faire, Houzz Pro)
✓ Vertical SaaS with transaction revenue (like Toast, Mindbody)
✓ Platform businesses with dual revenue streams
✓ B2B marketplaces with software components
✓ Any company generating both recurring and transaction-based revenue
✓ CFOs and finance teams at hybrid businesses
✓ Founders preparing for Series A+ fundraising

You Need This Model If You:

→ Run both subscription and transaction revenue streams
→ Need to compare unit economics across both models
→ Are preparing investor-ready financials for fundraising
→ Want to allocate resources strategically between SaaS and marketplace
→ Need consolidated financial reporting for board meetings
→ Are tired of manually combining separate spreadsheets
→ Want to model growth scenarios for each business line
→ Need proper revenue recognition for dual revenue streams
→ Are planning which business model to scale faster
→ Want investor-grade cohort and churn analysis

Why This Model Is Different (And Worth the Investment)

❌ Generic SaaS models don't understand marketplace transaction economics
✅ This model includes proper modeling for both subscription and transaction revenue

❌ Generic marketplace models don't handle recurring revenue and cohorts correctly
✅ This model integrates SaaS metrics like MRR, churn, and NRR seamlessly

❌ Using two separate models creates reconciliation nightmares and errors
✅ This model combines both with proper consolidation and shared assumptions

❌ Basic templates require you to build the integration logic yourself
✅ This model has sophisticated formulas that understand hybrid business economics

❌ Most models are one-size-fits-all with generic formulas
✅ This model is purpose-built for the unique challenges of dual revenue streams

❌ Simple forecasts don't let you model different growth rates per business line
✅ This model lets you scenario plan SaaS vs marketplace investment independently

The Problem With Running Hybrid Businesses Without This Model

Strategic Blindness: You can't accurately compare the unit economics of SaaS vs marketplace. Which should get more investment? You're guessing instead of analyzing.

Investor Confusion: Your pitch deck shows disconnected metrics. Investors can't understand your business model. Your valuation suffers because financials look messy.

Resource Misallocation: Without clear contribution margin by business line, you're investing in the wrong places. Maybe your marketplace has 2x better economics, but all your money goes to SaaS.

Cash Flow Surprises: Different business models have different cash profiles. Marketplace is faster cash, SaaS has deferred revenue. Without integrated forecasting, you hit unexpected cash crunches.

Operational Chaos: Your FP&A person spends 40 hours/month manually combining spreadsheets. Still, reconciliation errors slip through. Board reports are delayed.

Growth Confusion: You can't model "What if we invest $500K more in marketplace vs SaaS?" Scenario planning is impossible without integrated models.

Built by a Fractional CFO from Real Hybrid Business Experience

This isn't theoretical. It's not cobbled together from generic templates.

This is the exact modeling framework I use with clients running hybrid business models at scale.

I've helped tech founders navigate the complexity of dual revenue streams from startup to €100M ARR. This model contains:

The proper revenue recognition logic for both models
The right cohort tracking for each business type
The correct unit economics formulas for hybrid businesses
The integrated forecasting that investors expect to see
The strategic analysis frameworks that drive smart resource allocation

Every formula, every metric, every analysis has been proven with real hybrid businesses generating 8-9 figures in revenue.

What You Get Immediately:

📊 Complete Hybrid Financial Model
Excel/Google Sheets format, fully unlocked and customizable for your business

🔄 Lifetime Updates
Free updates as we add new features, metrics, and analysis frameworks

💬 Email Support
Direct access to implementation support and formula questions

The Real Cost of NOT Having This Model:

💸 100-150 hours building integrated models from scratch (at $100/hour = $10,000-$15,000)

💸 $15,000-$30,000 hiring a consultant to build custom hybrid models

💸 $8,000-$15,000/month for a fractional CFO to maintain your financials

💸 Strategic mistakes from not understanding true unit economics by business line

💸 Misallocated resources investing in lower-ROI business model

💸 Lost fundraising because your financials don't properly represent your hybrid model

💸 Lower valuation from confused investors who can't understand your economics

💸 Delayed board meetings from 40+ hour monthly consolidation processes

💸 Cash flow crises from not forecasting both business models' cash profiles

One strategic decision informed by this model could be worth millions.

Real-World Use Cases:

Scenario 1: Strategic Investment Decision
"Should we invest $2M in scaling SaaS or marketplace?"
→ Model shows marketplace has 3x better CAC payback and 50% higher LTV. Clear decision to prioritize marketplace, leading to 150% YoY growth vs 60% if you'd chosen SaaS.

Scenario 2: Fundraising Preparation
"We need to raise $10M Series B - what should our projections show?"
→ Build investor-ready forecasts showing realistic scenarios for both revenue streams. Properly integrated financials increase investor confidence, secure term sheet 30% above target valuation.

Scenario 3: Resource Allocation Optimization
"How should we split our 50-person team between SaaS and marketplace?"
→ Model reveals marketplace needs more support to capture market opportunity. Reallocate 15 people from SaaS to marketplace, unlock $5M incremental revenue.

Scenario 4: Pricing Strategy Analysis
"Should we raise SaaS prices or increase marketplace take rate?"
→ Test both scenarios. Model shows 10% SaaS price increase has minimal churn impact while 2% marketplace take rate increase loses key sellers. Choose SaaS pricing, add $3M ARR with no churn.

Scenario 5: M&A Preparation
"We're being acquired - we need clean financials"
→ Professional integrated model with proper cohort analysis and variance tracking increases acquirer confidence. Sophistication of financial operations adds 15% to acquisition price ($7M on $45M sale).

Technical Specifications:

Format: Microsoft Excel (.xlsx) and Google Sheets compatible
Complexity Level: Advanced - Built for CFOs, finance teams, and sophisticated founders
Customization: Fully unlocked - every formula accessible and modifiable
Time to Setup: 2-3 hours for basic implementation, 6-8 hours for complete customization
Business Size: Optimized for $2M-$50M annual revenue (scalable beyond)
Business Models: SaaS + Marketplace hybrid (also works for SaaS + transactions, platform + marketplace)
Updates: Lifetime access to all future versions and improvements
Support: Email support for implementation questions and formula help

Who This Is For (And Who It's Not For)

✅ Perfect If You:

Generate revenue from both subscriptions AND transactions
Are Series A+ or preparing for Series A fundraising
Have (or need) sophisticated financial reporting
Want to compare unit economics across business models
Need investor-grade cohort and churn analysis
Have dedicated finance person/CFO or founder handles finance
Are doing $2M+ annual revenue across both models

❌ Not Right If You:

Only have one revenue stream (get our single-model products instead)
Are pre-revenue or under $500K annual revenue
Don't need sophisticated financial modeling yet
Want a simple bookkeeping solution (this is strategic, not accounting)
Aren't willing to invest 2-3 hours in setup

Frequently Asked Questions

Q: How is this different from your B2B SaaS model?
A: The B2B SaaS model is for pure SaaS businesses tracking actuals vs budget. This model is for companies with BOTH SaaS and marketplace revenue streams. It includes marketplace-specific metrics (GMV, take rate, transaction volume) integrated with SaaS metrics (MRR, ARR, churn).

Q: What if my marketplace is only 10% of revenue?
A: Perfect! This model helps you evaluate whether it SHOULD be 40%. Even if one revenue stream is small today, having proper modeling helps you decide if it deserves more investment. Many clients discover their smaller business line has better unit economics.

Q: Can I use this for platform + transactions (not a marketplace)?
A: Yes! If you have recurring revenue plus transaction-based revenue (like payment processing, delivery fees, etc.), this model works perfectly. The "marketplace" section can be customized for any transaction revenue.

Q: Do I need both Excel and Google Sheets?
A: No, you get both formats but only need to use one. Choose whichever your team prefers.

Q: What if my business model doesn't fit exactly?
A: The model is fully customizable. If you have dual revenue streams with different economics, you can adapt it. Plus, email support helps with customization questions.

Q: Is implementation support included?
A: Yes, email support is included. Most users are fully operational in 2-3 hours. If you want hands-on help, we offer paid implementation consultations.

Q: How often is this updated?
A: Major updates quarterly, minor improvements monthly. All updates are free for life once you purchase.

Q: Can I share this with my team/board/investors?
A: Yes! Share with your team, accountant, CFO, board members, and investors. (Not for resale or external consulting use.)

Q: What about cohort analysis—does it work for both models?
A: Yes! The model has separate cohort logic for SaaS customers (MRR-based) and marketplace users (transaction-based). Both roll up into unified customer analytics.

Q: I'm preparing for Series B—will this impress investors?
A: Absolutely. This level of financial sophistication signals operational maturity. Investors expect integrated financials for hybrid models. Having it positions you as a serious operator.

Q: What if I need custom metrics added?
A: The model is unlocked so you can add custom metrics yourself. If you want professional help, we offer customization services (paid separately).

Q: Does this replace my accounting software?
A: No, this complements it. Your accounting software (QuickBooks, Xero) tracks historical actuals. This model does forward-looking forecasting, budgeting, and scenario planning.

Who Shouldn't Buy This:

❌ Pure SaaS businesses with no transaction revenue (get our B2B SaaS model instead)
❌ Pure marketplaces with no subscription revenue (get a marketplace-specific model)
❌ Pre-revenue startups still validating product-market fit
❌ Companies under $1M annual revenue (start with our Early-Stage model)
❌ Those wanting simple bookkeeping (this is strategic financial modeling)
❌ Anyone not willing to invest 2-3 hours learning the model

For everyone else running hybrid SaaS + Marketplace businesses, this is essential infrastructure.

Stop Guessing. Start Knowing.

Every day you operate without integrated financial visibility is another day of:

Suboptimal resource allocation between business models
Unclear unit economics comparisons
Disconnected investor presentations
Strategic decisions based on incomplete data
Hours wasted manually consolidating spreadsheets

This model gives you the financial command center that successful hybrid businesses use to scale intelligently.

You're already running two complex businesses. Your financial model should make it easier, not harder.

I want this!