Profile PictureAleksandar Stojanovic
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How to read Balance Sheet

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How to read Balance Sheet

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Most founders don’t get the power of a balance sheet.


You only…


→ Walk away without diving deeper

→ Glance at assets and liabilities

→ Skim equity numbers


But analyzing "any" balance sheet properly takes focus.


Take it from me — when I first started working with SaaS balance sheets, I was overwhelmed by deferred revenue and capitalized commissions.


But I kept at it anyway.


Eventually, I understood how assets like cash and receivables impact a company's financial health.


Then how liabilities like accrued expenses play a role.

Then how equity truly reflects shareholder value.


Until one day, the balance sheet became my key to unlocking a company’s financial story — how it grows, scales, and invests.


And here’s the most crucial part about a balance sheet: you don’t need to be a CFO to make sense of it.


All you need is…


  1. An understanding of assets
  2. A clear breakdown of liabilities
  3. An insight into how equity tells the story of value creation


Because it’s not about just knowing the numbers…


It’s what those numbers reveal.

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