What People Think a Fractional CFO Does vs. What a Fractional CFO Really Does

What most founders think a Fractional CFO does:

“Some light accounting.”
“Maybe helps with forecasting.”
“Mostly spreadsheets and burn rate stuff.”

But here’s what a great Fractional CFO actually does:

→ Builds a clear roadmap for growth
→ Translates chaos into financial clarity
→ Fixes your margins before they wreck your raise
→ Flags cash flow problems before they become fires
→ Preps you for investor conversations with confidence

This isn’t just about numbers.
It’s about decisions.
It’s about survival.
It’s about visibility.

If your startup is scaling without financial strategy, you're not just flying blind...you're flying fast into a wall.

Founders: don’t wait until things break.

A great CFO won’t just report the past.
They’ll help you shape what happens next.

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P.S. If you’ve hit $1M+ ARR and want a second brain in finance, book a call with me: https://lnkd.in/ddziTmqE