ARR is Dead

ARR has been “dying” since the late 1990s.

Some notable "deaths" include:

- Rise of SaaS
- Dot-com Bubble
- Freemium Explosion
- Subscription Fatigue
- Traditional Sales Models
- AI-Driven Custom Pricing
- Usage-Based Pricing Revolution
- Pandemic Shift to Flexible Pricing

Here’s the reality:

- ARR in SaaS: $150B+ and growing.
- ARR models dominate 70% of SaaS.
- Predictable revenue is vital for growth.
- 80% of B2B SaaS relies on ARR stability.
- ARR adapts with 15% annual flexible pricing growth.

Ignore the noise.

Focus on adapting, evolving your revenue models, and delivering sustained value.

ARR is only “dead” for those who don’t innovate.

Join 5,000+ founders and finance pros by visiting thestartupfinance.com