The Startup KPIs Periodic Table

Hello hello everyone!

Welcome back to a resource for your Finance skills.

Today, we have the Startup KPIs Periodic Table.

All you need to master KPIs (almost).

Here's what you'll receive:

The table shows you how difficult it is to track each KPI, based on the background color.

For example, for SaaS startups, some of the most important KPIs are:

• ARPA - Average Revenue per Account
• NDR - Net Dollar Retention
• CS - Customer Satisfaction
• NPS - Net Promoter Score
• LTV - Lifetime Value
• AU - Active Users
• CH - Churn Rate
  

There are many more metrics for other startup categories, such as:

• Customer Satisfaction Score (CSAT)
• Customer Acquistion Cost (CAC)
• Return on Ad Spend (ROAS)
• Sales Growth (SG), etc.

👉 BONUS: Funding & Investment KPI's included